Business > Car > Tyre Labelling

New Tyre Labelling

At ATS Euromaster, we believe that selecting the right tyre for a vehicle and meeting the customer's requirements will be simplified with the introduction of tyre labelling.

In our survey, over 90 per cent of respondents agreed, acknowledging that labelling would influence and aid them when purchasing tyres.

Our survey revealed that customers would be most likely to look for information on tyre labelling through the web, so we have launched a brand new and dedicated section of our website to provide our customers with more information about this topic.


Watch our tyre labelling video here

Tyre labelling what is it?

Tyres are critical to every part of a vehicle’s function – they impact on reliability, fuel efficiency and safety, stopping distances and noise reduction, not to mention the ability to cope with extreme weather (ice and snow) and poor road conditions.

Selecting the right tyre for your vehicle, and your requirements, means either prioritising your needs or choosing a tyre which offers good all-round performance in a number of key areas.

For example:

  • Some tyres would be specified for drivers concerned about road noise (or 'rolling noise' as it is sometimes called).
  • Some tyres are better for fuel economy.
  • Some tyres are better for high performance.
  • Some tyres perform well in each of these areas.
  • And budget brands would be recommended where the main concern was low cost.

The problem is that there is currently no objective, universal method of categorising tyres and explaining their features and benefits so that consumers – and the trade – can compare like with like quickly and easily.

The EU is setting out to solve that problem. From November 2012 a Europe-wide tyre labelling system will be introduced. However, it is expected that manufacturers will start introducing the system before that date.

This will help you and your local ATS Euromaster team to select precisely the right tyre for your specific  requirements.

Watch our tyre labelling video here

When will you see the labels?

You'll see them on pretty much all car and van tyres. Truck tyres will be graded too, tyres are critical to every part of a vehicle’s function - they impact on reliability, fuel efficiency and safety, stopping distances and noise reduction, not to mention the ability to cope with extreme weather (ice and snow) and poor road conditions.

Selecting the right tyre for your vehicle, and your requirements, means either prioritising your needs or choosing a tyre which offers good all-round performance in a number of key areas.

For example:  

  • Some tyres would be specified for drivers concerned about road noise (or 'rolling noise' as it is sometimes called).
  • Some tyres are better for fuel economy. Some tyres are better for high performance.
  • Some tyres perform well in each of these areas
  • And budget brands would be recommended where the main concern was low cost.
  • The problem is that there is currently no objective, universal method of categorising tyres and explaining their features and benefits so that consumers - and the trade - can compare like with like quickly and easily.

The EU is setting out to solve that problem. From November 2012 a Europe-wide tyre labelling system will be introduced.  However, it is expected that manufacturers will start introducing the system before that.

ATS Euromaster will ensure that you are able to view a copy of the tyre label before purchase to enable you to precisely select the correct tyre for your specific requirement. 

A copy of the tyre label information will also be provided to you after purchasing a new or replacement tyre so that you can refer to the tyre’s individual rating for future reference. 

There is no legal requirement for the tyre label to appear on the tyres supplied with a new car or van, unless there is a choice of tyres presented.

Watch our tyre labelling video here

Who decides what's on the label?

The tyre manufacturer will be told what information must be included and they will be required to use an approved design.

The EU is particularly focusing on safety and environmental issues in its labelling and there will be three key criteria:

  • Rolling resistance (which has an impact on fuel consumption and CO2 emissions) comes from the deformation of the tyre as it contacts the road. On average it can absorb 20% of the energy used to move the vehicle; reducing rolling resistance means better fuel consumption
  • Wet grip (which affects safety)
  • Exterior rolling noise (sound pollution)

Tyre labelling won't include all tyres - specialist motorsport tyres, motorbike and pedal bike tyres and those made for vintage vehicles will be excluded, as will re-treads - but the vast majority of 'normal use' tyres sold for cars, vans, 4x4s, pick-ups and trucks, will be covered by the new system.

Watch our tyre labelling video here

Are there any drawbacks to tyre labelling?

Well, it's a significant improvement on what we had, which was nothing at all!

It does have some shortcomings because it doesn't include everything. There are four notable exceptions which well-informed consumers, and ATS Euromaster staff, will be aware of:

  • The price of a tyre is one thing, but to judge whether or not it is good value, the buyer needs to know the projected life expectancy in miles. After all, a cheaper tyre that only lasts approximately 20,000 miles may be poor value compared to a more expensive tyre which lasts 30,000 miles.
  • The life of the tyre also affects its impact on the environment. A low-cost tyre which wears out faster costs the same amount of money to recycle as one which lasts twice as long. Therefore, fitting shorter-life tyres will mean more tyres to recycle.
  • The new labelling system takes wet grip into account but doesn't require a measure of wet grip when cornering, where in many cases it may be a more critical issue.
  • The system measures braking on wet roads, but not dry roads.

Watch our tyre labelling video here