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ATS Backs TyreSafe in Criticism of Cold Weather Tyre Insurance Premiums

09 Dec 2010 14:28

ATS Euromaster has issued the following comment in response to reports of insurance companies charging drivers a premium for fitting cold weather tyres to their cars / vans:

"We are in agreement with Tyresafe's criticism of insurance companies charging higher premiums for drivers with cold weather tyres," says Huw Williams, Group Marketing Director of ATS Euromaster.  "It highlights the widespread confusion surrounding their fitment and proven suitability for the UK market".

"As an industry we should be working together to encourage their use, not penalising early-adopters by raising premiums.  Independent research has clearly demonstrated that it doesn't matter whether a road is dry, wet, or covered in ice, slush or snow, if the temperature is at or below seven degrees Celsius – as it typically is in the UK from mid-November until late-March – you'll be safer on cold weather tyres."


Earlier this year ATS Euromaster became the first national tyre supplier to offer a dedicated cold weather tyres programme.  It followed the worst spell of snow and ice in three decades last winter, coupled with record low temperatures which saw thousands of motorists left stranded or involved in collisions.

Cold weather tyres are available from all 377 ATS Euromaster centres with sizes to fit most city cars, coupés, hatchbacks, family saloons, high performance vehicles, MPVs and vans.  The specialist tyres use a higher concentration of silica which prevents the rubber hardening, enabling them to provide better grip, handling, cornering and reduced stopping distances in the cold.

For further information, click here to take a look at our cold weather tyres information page.

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