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ATS EUROMASTER REVEALS TRUE VALUE OF EXPERT TYRE CARE

10 Apr 2013 11:47

CV Show, NEC, Birmingham, 9 – 11 April 2013: Stand No. 5D60 in Hall 5

ATS Euromaster is inviting truck fleet operators to unlock the true value of expert tyre management at this year’s Commercial Vehicle Show, by picking up a copy of its ‘Inflation Report 2013’.

The free guide produced exclusively for the show, highlights why fleets in 2013 must pay closer attention to their tyres than ever before.

The easy-to-follow report offers a range of need-to-know facts and figures comparing prices today with a decade ago, and demonstrating in the process how the rising cost of tyres and fuel mean sub-optimum tyre set-ups can cost fleets dearly.  Split into eight parts, including sections on underinflation and wheel misalignment, the guide offers a stark wake-up call to fleet operators who may not look after their tyres as well as they should.

Peter Fairlie, ATS Euromaster’s Group Sales Director, says: “Maximising tyre performance should have been on every fleet manager’s radar a decade ago; but in 2013, and with costs spiralling, if your tyres aren’t being expertly managed then it should be ringing alarm bells.  No business can afford to be throwing money away if it wants to be competitive and profitable.

“For example, the annual cost* of 20 per cent underinflation in 2003 for a 4x2 artic was £482.  But in 2013 the penalty* for the same vehicle has jumped to £888, which is an enormous amount of money to be wasting.  By simply making sure a comprehensive tyre management procedure is in place, fleets will be able to save and potentially make a significant improvement to their bottom line.

“If you’re a fleet operator you really can’t afford to miss our ‘Inflation Report’.”

To pick up your copy of the report or to speak to an Account Manager about tyre management options visit ATS Euromaster’s stand in Hall 5.  An electronic version of the report is also available by emailing gen.uk.marketing@euromaster.com  


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