The UK’s largest comprehensive tyre specialist has launched a striking new livery for its mobile service fleet; designed to enhance safety, raise brand awareness and highlight the company’s wide ranging expertise.
ATS Euromaster will apply the livery to all new light commercials joining its near 1,000-strong fleet – commencing with 60 replacement vehicles entering service during 2011. This is expected to comprise 30 Ford Transit Jumbo vans, 26 Mercedes-Benz Sprinter vans and four Sprinter flatbeds.
The new livery generously increases the prominence of each vehicle’s chevron safety markings, which grow by 259 per cent on the Transit Jumbo and 336 per cent on Sprinter vans. These complement the pairs of high-intensity LED lights mounted to the front, rear and within each light bar – and which have been standard fitment across ATS Euromaster’s mobile fitting fleet since 2004.
Richard Byrne, Group Health, Safety & Environmental Manager, explains: “For us safety is far more than simply meeting the legal requirements; it’s how we do business and it’s what makes us stand out within the tyre industry. Our existing fleet already exceeds all current safety legislation, but as a business we took the decision to raise our protection levels even further.”
Chris Hufflett, Group Operations Director, adds: “The new livery will play a key role in raising awareness of our breadth of expertise. We’re using high-impact graphics of car, 4x4, van, truck, industrial and agricultural tyres on the sides of each van. Plus we’ve developed icons to highlight the full range of fast-fit services we offer – including newly launched skills such as fault diagnostics and air-con recharging.”
The new livery is being applied with vinyl graphic film, with a high lustre finish, to ensure it maintains its brightness and colour throughout each vehicle’s projected five to seven year life on the fleet. ATS Euromaster has specified a higher quality graphics film than previously fitted, to ensure it resists tearing, whilst being extremely resistant to weather and other outdoor influence.
ATS Euromaster’s mobile service fleet plays an increasingly important role in keeping customers across all industry sectors on the move, collectively carrying out thousands of individual tyre replacement and service jobs per day. Vehicles operate at the roadside, on construction sites, in hauliers’ yards, on farms, at airports, in car parks and even residential driveways.
“It’s a massive resource which works hard to go the extra mile for our customers,” concludes Hufflett.
Note to media: please click here to visit our online press office where you can download the latest press releases and low/high-resolution photography.