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ATS EUROMASTER TO LAUNCH ‘LITTLE GOLD BOOK’

27 Feb 2015 16:21

Stand 4D10, Hall 4, Commercial Vehicle Show, NEC, Birmingham, 14 – 16 April 2015

Tyre and vehicle maintenance specialist ATS Euromaster will celebrate its 50th anniversary at the CV Show 2015 with the launch of a guidebook for fleet managers summarising its five decades of industry expertise.

Dubbed the ‘Little Gold Book’, it will be packed full of essential need-to-know information to help van and truck fleet operators target improvements in cost control, uptime and productivity. The booklet will be available free of charge from ATS Euromaster’s stand (4D10), along with celebratory 50th birthday cupcakes. There will also be an extra-special birthday cake on display and prizes to be won.

ATS Euromaster has increased the size of its stand by 25 per cent this year to mark its golden anniversary and is keen to celebrate with customers past, present and future.

Group Sales Director Peter Fairlie says the additional investment in the CV Show is a combination of celebrating the firm’s achievements since 1965, and rising confidence in the market.

He says: “Having a major presence at the industry’s biggest annual showcase makes it easy for companies to do business with us; we are always hugely encouraged by the opportunities the CV Show presents.

“It’s a chance to have strategic-level conversations with our customers and to encourage them to think carefully, and sometimes differently, about how they look after their vehicles and tyres. We also value the opportunity to hear from firms we don’t already work with about the challenges they are facing.”

Alongside celebrating the company’s achievements, ATS Euromaster will be promoting the full range of expertise it offers to commercial vehicle customers nationwide.

ATS Euromaster will also be actively promoting its role as an Industry Partner to the Freight Transport Association’s Van Excellence programme.

ATS Euromaster’s ‘Little Gold Book’ will be available to download at www.atseuromaster.co.uk/business from 14 April.


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