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Growing Vehicle Rental Company adopts National Approach to Tyre Servicing

10 Nov 2010 16:41

One year-old firm Premier Vehicle Rental has been looking for the key to progression – and says streamlining tyre servicing through national provider ATS Euromaster will help take it from strength to strength.

The Grantham-based company’s long-term contract hire fleet is spread nationwide – and tyres were previously being serviced by a host of local providers.

Now the plan is to double the fleet size – and adopting a one-stop, national approach to tyre servicing is a key next step, says Operations Director Dominic McAteer.

“Firstly, we want to save time,” explains McAteer.  “We’ve been spending hours wading through paperwork from a multitude of different suppliers.  We can’t afford those hours with the fleet expanding.

“Another reason is profile. Choosing one comprehensive national tyre supplier seems to fit the profile of a national company better.  I’ve worked with ATS Euromaster in a previous job role, and had no hesitation in going back.

“We pride ourselves on the quality of our vehicles, and ATS Euromaster’s appointment and ongoing support for our fleet will reflect that quality,” he adds.

ATS Euromaster will supply, fit and service Premier Vehicle Rental’s fleet with Avon tyres on a fixed-term contract for the next three years, using the combined strength of its nationwide centre network supported by a fleet of nearly 1,000 mobile service vans.  Monthly fleet inspections and a 24-hour roadside rapid-response service for tyre-related breakdowns are included in the contract.

Premier Vehicle Rental’s fleet comprises mainly Mercedes-Benz Vito and Sprinter vans, which are rented out on contracts for a minimum of 12 months.  The fleet will expand from 150 to 220 vans over the next six months, with a view to reaching 300 vehicles within the next three years.  Customers range from maintenance firms to food delivery companies.

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