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SHB HIRE SELECTS ATS EUROMASTER AS TYRE PARTNER FOR REACH AND REPORTING

10 Aug 2015 09:51

National vehicle hire business SHB Hire has selected ATS Euromaster as its tyre service supplier.

Skilled technicians from ATS Euromaster will now be responsible for supplying, fitting, monitoring and servicing tyres across SHB’s fleet of 14,000 vehicles. The extensive selection comprises of 4x4s, LCVs, specialist HGVs such as traffic management vehicles  and a range of more specialist options such as ATVs, variable message sign trailers and vintage Land Rovers dating back to the 1940s – all of which will be supported by ATS Euromaster. 

SHB’s Commercial Director, Nicky Simpson, says: “We cover the entire country and our customers need a tyre partner that has the capacity and capability to reach them, wherever they are. ATS Euromaster fulfils that criteria and will ensure our customers 
get the very best out of their vehicles. With its network of centres and mobile service vehicles, it is easy for us to access expert assistance.”

ATS Euromaster will fit tyres according to SHB’s tyre policy as well as to SHB Hire customer preference if required. ATS Euromaster will also conduct extensive reporting and tyre husbandry to ensure SHB Hire gets the maximum life from its tyres, while customers enjoy the benefits of greater safety and fuel efficiency.

Simpson says: “The level of care ATS Euromaster puts into reporting was another reason for selecting them as our tyre partner. We have an option of weekly or monthly reports according to preference, while the preventative maintenance that is carried out as a result of regular inspections keeps operating costs low and helps ensure we remain the popular and competitive choice for vehicle hire.” 

SHB Hire customers can access ATS Euromaster’s roadside rapid response service simply by calling the SHB Hire customer care line or by using the customer portal. 

Servicing will be provided across the country, with ATS Euromaster also providing roadside rapid response for tyre-related breakdowns to SHB Hire’s customers as and when required to support periods of high demand.


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