ATS Euromaster has appointed Simon Tattersall to the role of Head of National Truck, reporting directly to Peter Fairlie, Group Sales Director.
Tattersall brings significant expertise to ATS Euromaster after 28 years with parent company Michelin, based at their headquarters in Stoke-on-Trent. Most recently he held a dual role as Business Development Manager for Michelin Fleet Solutions and Sales Manager, responsible for original equipment sales to trailer manufacturers in the UK and Nordic countries.
Commenting on his appointment, Tattersall says: “My primary focus as Head of National Truck is to continue building on the success ATS Euromaster has enjoyed over the last two years, during which it has won major contracts with customers including Eddie Stobart, Suttons and Gist.
“It’s an interesting time to be joining the business as the current financial climate means fleets are paying even greater attention than ever to maximising performance and economy. This fits perfectly with the whole-life cost and fuel economy benefits that a professionally managed fitment policy can deliver, with ATS Euromaster’s principal offer for national fleets based around the Four Lives of a Michelin tyre,” he adds.
Tattersall, 55, will be based at ATS Euromaster’s 24-hour customer service centre in Aston, Birmingham.
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