ATS Euromaster’s parent company, Euromaster Group, has expanded operations into a 17thcountry, Turkey – the sixth largest European market by volume for car & van tyres and the number one for truck tyres.
Euromaster will be represented in Turkey via a franchised network of Michelin dealers, adding 230 centres to its already extensive European network. This is expected to grow to more than 300 centres in Turkey by the end of 2013, supporting both business fleets and private motorists.
The deal increases the number of Euromaster Group outlets across Europe to 2,250 centres, of which approximately 790 are franchised outlets.
Peter Fairlie, Group Sales Director at ATS Euromaster, says: “It’s unlikely our car or van fleet customers will venture as far as Turkey by road, but a number of heavy truck customers do. This expansion ensures they will continue to have access to the widest possible European network in the event of a tyre-related breakdown.
ATS Euromaster expects the extended geographical reach of the Euromaster Group to be a key strength when tendering for pan-European car, van and truck tyre contracts with large multinational organisations.
Euromaster Group now provides service to customers in Austria, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey and the UK.
In the UK, ATS Euromaster operates exclusively via a wholly-owned network of more than 350 centres, supported by a select number of network partnership agreements with independent dealers in towns where there is currently no ATS Euromaster presence.
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