Huw Williams has been appointed Marketing Director at Aston-based ATS Euromaster, with responsibility for both the B2B and Retail markets across all product sectors, including car, van, truck, agricultural and industrial.
Williams joins ATS Euromaster after seven years at the UK building distribution arm of St Gobain, most recently as Market Director for Platform Building Materials, where his responsibilities included building the marketing, product and pricing strategies across the company, in order to drive sales and profitability.
Prior to joining St Gobain, Williams held positions at Halfords, including four years as Product Marketing Manager for cycles and two years as a Buyer in the car parts department. He has also spent two years working in Spain and Germany, where his marketing career started in overseas advertising at Staedtler.
Commenting on his appointment to ATS Euromaster, Williams says: “In coming from outside the tyre industry, I am confident my 15 years experience from other environments will allow me to build on the existing success at ATS Euromaster and help further strengthen the company. At the same time, there is a challenge for me to quickly understand the customers and their needs in order to fully contribute to the team and deliver results.”
Outlining the reasons for his move into the automotive industry, Williams adds: “I was particularly attracted to this role because ATS Euromaster is a major player in the market in which it operates and the company has clear ambitions to become stronger and more successful. An additional hook for me was that the role requires success in both the B2B and Retail markets, fundamentally different segments which require separate marketing solutions, making the role bigger and more exciting. It’s really two jobs in one!”
Reporting directly to Ian Stuart, Group Managing Director, Williams will be based at ATS Euromaster’s 24-hour customer service centre in Aston, Birmingham.
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