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WINTER IS COMING, SO CHOOSE YOUR TYRES WISELY, WARNS ATS EUROMASTER

26 Nov 2015 15:39

With cold weather and icy conditions on the way, ATS Euromaster has warned that fleet managers must make a considered choice for their tyres to keep their car and van drivers safe while keeping costs low.

New figures unveiled by the Department for Transport show that three of the top 10 contributory factors towards road accidents that involved a police callout included loss of control (13 per cent), slippery road surfaces due to weather (8 per cent) and travelling too fast for the conditions (7 per cent). In total these factors contributed towards 33,073 accidents in 2014, highlighting the absolute importance of making the right tyre selection policy.

Peter Fairlie, Group Sales Director, ATS Euromaster, says: “Having the right tyre for whatever road conditions you face is essential if you wish to protect your drivers and those around them on the roads. With such a range of tyres suitable for winter operation now available on the market, it is essential to consult experts to make the informed choice for your fleet.”

This winter, ATS Euromaster will be offering Michelin CrossClimate tyres – the only summer tyre in the world certified for use in cold weather. These tyres are particularly well suited to fleets in the UK, where unexpected weather changes and occasional snowfall can cause havoc for company drivers – resulting in costly business interruption, reduced mobility, plus an increased risk of accidents.

CrossClimate can prove highly cost-effective for car and car-derived van fleets which encounter intermittently inclement weather as not only do they provide quality performance in cold weather, but can be retained year-round for outstanding warm weather performance too. Furthermore, they can be fitted one axle at a time, as wear dictates, so there’s no need to change all four tyres on a vehicle at once – although ATS Euromaster recommends changing all four to ensure the very best performance.

For those whose fleets will regularly face adverse conditions such as heavy snow, or expect to face prolonged cold temperatures, ATS Euromaster recommends using dedicated winter tyres.

Fairlie says: “With Michelin CrossClimate, there is now an all-new generation of tyres available which is going to make itself felt as a true game-changer in the industry. Our expert team will be able to assist fleets in selecting a policy that ticks every box – cost, safety, quality and performance, leaving managers free to get on with their jobs during the coldest part of the year.”

ATS Euromaster is stocking 70,000 cold weather tyres in sizes from 13 to 20 inches this winter. On top of this, CrossClimate tyres are currently available in 23 sizes from 15 to 17 inches, covering approximately 70 per cent of cars and car-derived vans sold in Europe. ATS Euromaster will offer additional CrossClimate sizes when they launch in 2016 – these are expected to include further sizes in the 15 to 17 inch spectrum, plus the first sizes at 14 and 18 inches.

Fitment is possible nationwide, either in one of ATS Euromaster’s 340-plus centres, or via its fleet of more than 820 service vans, the largest mobile tyre fitting fleet in the UK.


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