FTA backs cycling sign competition

25th June 2012

The Freight Transport Association (FTA) has given its blessing to the winner of InTANDEM's recent competition to design a road sign to warn motorists of cyclists.

This innovative competition invited entrants to design a sign that warns of the danger of collisions between large vehicles and bike users.

Launched earlier this year, entrants were invited to submit designs with the chance of receiving a prize of £1,000 as well as seeing their design made into an actual sign.

Huw Gwilliam took the prize, which was presented to him at Westminster Palace in London earlier today (June 25th) by Cambridge MP Julian Huppert.

The winning design was chosen on the criteria that it would remind motorists to be extra vigilant for cyclists, while also reminding riders to be extra careful when travelling.

InTANDEM managing director of policy and communications James Hookam said: “We congratulate Huw on incorporating a lot of information into a small space that remains clear and intelligible at a distance. He has captured the risks of cycling too close to turning vehicles in a simple but effective design."

The FTA meanwhile backed the competition result as a major milestone in its continued efforts to improve cycling safety in the UK.

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Posted by Written by Danielle Barge