Formula One spectators have no interest in any potential competition between tyre manufacturers in the sport, according to Pirelli motorsport director Paul Hembery.
The F1 chief issued the comments during an interview with ESPN in which he dismissed the notion that such a battle would be welcomed.
Earlier this month, the FIA revealed that it was considering the idea of allowing more than one manufacturer to supply tyres to the sport from the start of the 2014 season.
Such a deal would mean an end to Pirelli tyres current exclusive deal within the sport and has met opposition from many within the Italian firm.
Mr Hembery dismissed the notion when talking to ESPN though.
"You have to ask if there is an appetite from the public to see tyres battling and I don't personally think there is.
"At the end of the day motorsport is about drivers ultimately and then it's about cars and unfortunately nobody goes around saying they've won a race because of the tyres – it's always about the driver and the car."
The assessment came as the firm revealed the mix of tyres it would be using over the course of the next three Formula One grand prix.
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