At the launch of a new tyre designed to improve braking in wet weather, Mr Murphy warned that failure to inflate tyres to the correct pressure can cause them to wear out faster and also increases the amount drivers spend at the pumps, reports the Irish Independent.
The Continental chief went on to explain that the company's new ContiPremiumContact 5 tyre is aimed at vehicles with rims of between 14 and 17 inches.
Continental claims the tyre is 15 per cent more effective than its rivals at wet-weather braking and features grooves designed to prevent aquaplaning.
Earlier this month, the company unveiled a new pressure checking system in a bid to address the problem of under-inflated tyres in commercial vehicle fleets, HGVUK reported.
Nine out of every ten tyre failures are thought to be caused by under-inflation.
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