Tyre Safe supports Road Safety Week

Tyre Safe supports Road Safety Week 30th May 2014

Tyre Safe will be lending its support to help out in this year's UK Road Safety week, with a view to helping drivers avoid an accident on the roads.

The week is run by fire and rescue services up and down the country between June 9th and 15th, providing a host of activities with the overarching message of "Be safe out there".

According to Department for Transport Road Casualty Statistics 2012, road collisions account for more than one quarter of deaths among people aged between 15 and 19 and is the leading cause of death for the 15 to 24 age demographic. In total, 1,754 people were killed in road accidents during 2012, 23,039 people were seriously injured and 17,251 children aged 15 and under were involved in such crashes. Therefore, it is hoped that the week will reduce the number of deaths on the roads.

Chairman of Tyre Safe Stuart Jackson explained that the organisation had collaborated with fire and rescue services in the past, particularly during Tyre Safety Month. As a result, he said that Tyre Safe was glad to be continuing this collaboration by taking part in Road Safety Week.

Mr Jackson added: “Motorcyclists and young drivers are two of the key groups being targeted during the week, so our existing education materials for these road users is a great fit and we are pleased to offer these for use.”

Tyre Safe is one of a number of organisations that will be working with both the fire and rescue services and other local partners to lead education programmes that are intended to reduce injuries on UK roads and work towards the goal of having zero deaths occurring from vehicle accidents.

The tyre safety organisation has made a number of education and awareness materials available for local communities to use. These include leaflets, posters and a scooter tyre safety animation. Local road safety organisations and fire and rescue services have already expressed interest in using the materials.

Posted by Danielle Barge