Tyresafe launches tyre labeling information campaign

3rd May 2012

Compound-safety group Tyresafe has launched a new campaign designed to raise awareness among motorists of the new tyre labeling regulations set to come into force next year.

From November 1st, all new car tyres must feature labels displaying three key measures; including noise, fuel efficiency and wet braking performance.

Under the new initiative, Tyresafe has produced a short film featuring the mascots the McIntyres and also a leaflet to provide drivers with guidance on what the new labels will mean.

The not-for-profit organisation has also created a new section on its website dedicated to outlining the changes to compound regulations.

Stuart Jackson, chairman,of TyreSafe, explained: “This new legislation is one of the biggest changes to affect the way drivers buy tyres in recent years, but many motorists don’t even know it’s going to happen.

“Our educational material explains what they are and what they mean in a clear and concise manner.”

The new materials have been launched today (May 3rd), as part of an industry briefing that will include information on  part-worn tyres.

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Posted by Danielle Barge