Are you ready for tyre safety month?

25th July 2013

The condition of tyres is a major issue for motorists and road safety professionals alike, as they can make the difference between a car stopping in time or travelling too far and being involved in an accident.

As the tyres are the only part of a vehicle touching the road surface, it is important they are in good condition and properly maintained by drivers.

With this in mind, October has been designated as tyre safety month and road safety professionals have been urged to register now to receive their free campaign materials from TyreSafe, in a bid to run local activities and promote the importance of keeping tyres in tip-top condition.

The initiative will encourage drivers to check the air pressure of their tyres once a month. Doing this is a simple job and takes just a few minutes, but could be life saving out on the roads.

Stuart Jackson, chairman, TyreSafe explained that correctly inflating tyres and ensuring they remain at this level is an "incredibly quick and easy job", but one that many drivers fail to do.

"For tyre safety month, we’re calling on as many road safety professionals to join the campaign as possible and help raise awareness about the importance of making sure tyres are properly inflated."

Driving with under-inflated tyres can create extra flex in the rubber and increase resistance with the road, which can generate additional heat, which makes a blow-out more likely. According to Which? tyre manufacturers put 75 per cent of these incidents down to under-inflated tyres.

Handling is also impacted and motorists travelling on tyres in this condition have much less chance of avoiding an accident.

High temperatures can also make tyres more vulnerable to blow-outs, with figures recently published by the RAC show that last year its patrol crews attended more than 50,000 tyre related call-outs in July and August alone, a time when average temperatures were much lower than they have been this year.

A European survey conducted by TyreSafe underlined the size of the problem as it was discovered that 78 per cent of the 27,000 vehicles checked were being driven on under-inflated tyres, with 28.4 per cent of tyres described as "seriously" or "severely" under inflated.

To help shed light on the issue and promote the importance of checking tyre pressures, TyreSafe has launched a dedicated campaign website where supporters can register for leaflets and posters to be sent to them or download them straight to their desktop to be printed out.

Posted by Danielle Barge