ATS Euromaster Brighton named Tyre Centre of the Year

6th November 2012

Deciding where to go to get your tyres fitted can be a daunting experience with myriad suppliers, garages, independent stores and big chains advertising various offers. 

Everyone is searching for the holy grail of good value coupled with excellent service, so it is reassuring to know when a tyre centre has been rated by an independent body.

Luckily for motorists, the National Tyre Distributors Association (NTDA) is on the consumer's side and has taken it upon itself to conduct an annual award to find the best fast-fit centre in the UK.

This year, that honour has gone to ATS Euromaster in Portslade, Brighton, which has been named as the Tyre Centre of the Year.

The centre beat over 30 across the country and achieved a winning score of 95 per cent when it was visited by a mystery shopper.

Commenting on the decision to award the centre with such a high score, Jason Cunningham of Encircle Marketing, which conducted the mystery shopping, said: "ATS Euromaster Brighton West was the only centre to conduct a full safety inspection of our vehicle, inclusive of oil, brake and water levels, plus wipers cleaned.  The appearance of the site was of the highest standard with all staff wearing clean overalls."

While the level of cleanliness of the garage may not be a top priority for motorists wanting to get a professional job done, it all adds up to the feeling that you are dealing with a company which is serious about doing the best job for you and your car.

ATS Euromaster's centre manager at Brighton West Colin Butterfill described the award as the "icing on the cake in what has been a fantastic year for the whole team".

"We appreciate customers have a choice when they select a service provider, and this award reinforces our commitment to offering local motorists an honest and professional service, backed up by the utmost attention to detail and competitive pricing," he said.

The NTDA's chairman Stephen Callow recently criticised the sale of part worn tyres, and used the practice as a clear example of what motorists should avoid.

Speaking at the NDTA's annual dinner, Mr Callow said that the sale of used damaged tyres is "a major issue affecting the tyre industry, and we know only too well the high numbers of part worns circulating on the market today ".

"Over the years the NTDA has taken every opportunity to highlight the dangers, safety issues and false economy of part worn tyres", he said.

He went on to describe the sale of them as "frightening and unacceptable".

Mr Callow suggested that lobbying on tread limits may help to prevent the sale of unsafe tyres.

He also took the opportunity to praise the enforcement of tyre labelling for manufacturers operating across Europe.

"With the right information, the motorist will make the correct choice when purchasing their tyres resulting in a win-win scenario for us and the customer," he said.

The introduction of tyre labelling means that wherever you choose to get your tyres fitted you will know how fuel-efficient, noisy and safe they are thanks to the new system.

Visit any ATS Euromaster centre for a professional tyre-fitting service

Posted by Danielle Barge