Avon Tyres has taken the unusual step of partnering up with a US-based competition dubbed the Garage-Girls Ultimate Biker Makeover contest.
This special competition is open to any female bikers who believe they are in need of some new riding gear. The process itself is simple, with applicants invited to submit a 600-word essay outlining why they should receive the special merchandise along with a photo of them in their outdated biker wears.
All submissions are evaluated by a panel of judges, with four finalists selected. This group will then appear on the Garage-Girls website where users will be encouraged to vote for their favourite.
The eventual winner will receive a wardrobe of biker-related clothing which includes a commemorative jacket, gloves and helmet from Hot Leathers.
But while this competition may not be anything new to bike-based petrolheads from the US, this year sees Avon provide an additional twist to proceedings, with the contact winner receiving a set of new tyres for their motorcycle.
All entries must be submitted by May 25th with the month-long voting period beginning three days later.
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