The Institute of Advanced Motoring (IAM) has called on drivers and passengers to ensure they belt up when travelling on the UK road network this month.
This call comes as Valentine's Day quickly approaches, with couples taking to UK roads as part of a special night out.
The suggestion is all the more pertinent given the current condition of UK roads, with many drivers taking to winter tyres in a bid to improve handling and braking distances.
However, in the event of an accident, the IAM believes it is crucial for drivers to ensure they wear a seatbelt wherever they go.
The suggestion comes after IAM research showed that around 19 per cent of people confess to not wearing a seat belt in the back seat with nine per cent not belting up in the front.
Drivers and passengers aged 17-34 had the lowest seatbelt wearing rates combined with the highest accident rate.
Commenting on the findings, IAM director of policy Neil Greig said: “We are asking drivers and passengers to make sure everyone is buckled up this Valentine’s Day, especially the young men.
"There’s no greater passion killer than a car crash. Belt up in the front and the back," he added.