Continental Tyres has appointed Ian Forster as head of its sales division for truck tyres, while also promoting Neil Davies to the position of national fleet key account manager.
From these stations, the two members of the company's management team will be responsible for facilitating Continental's strategy for selling tyres across numerous different sectors.
Mr Forster will be in charge of Continental's eastern division, which covers North London and East Anglia.
As well as driving sales of commercial tyres for trucks, buses and coaches, he will also be a point of contact for Conti360 partners and regional fleet customers.
He said: "I am really looking forward to my new role and learning more about the commercial tyre industry."
Meanwhile, Mr Davies will be responsible for securing commercial fleet partnerships across the UK and Ireland, aiming to highlight Continental's whole life cost approach to fleet management.
Earlier this year, Continental's ContiWinterContact TS830P tyres were named by car magazine Auto Express as the best on the market.
Posted by Danielle Barge