Peter Robb, brand manager at Continental Tyre Group, said that the company is "delighted" to be in partnership with Mercedes-Benz.
He said: "By combining the excellence of both Continental and Mercedes-Benz World, we can offer the ultimate combination of products which incorporate high performance and a shared passion for ultimate safety."
Andrew Mallery, commercial operations director at Mercedes-Benz cars, said that the driving centre aimed to "deliver the best driving experiences [and] with Continental's strong engineering heritage and recognised expertise in tyre safety we will do just that."
Visitors to Mercedes-Benz World have the opportunity to try out a Handling Circuit and also have the opportunity to watch the Silver Arrows Display Team.
Continental recently announced that it would be opening a new tyre retreading plant at its headquarters in Hannover.