The Consumer Electronics Show (CES) is usually known for a range of new smartphones, TVs and other gadgets, but this year Continental tyres made a splash with its new range of products.
Continental has been working closely with IBM in recent years and used the show as an opportunity to unveil its Connected Electronic Horizon and Smart Speech technologies.
It also revealed new smart sensors that enable drivers to connect their vehicle to their smartphones. The technology enables motorists to access an application that can open and close car doors, activate massaging seats and be integrated into a vehicle's display.
Helmut Matschi, head of Continental’s Interior Division, said: "Not only are drivers demanding a more digital lifestyle, connecting the vehicle is opening up a vast field of opportunities for services to make driving safer, more efficient and more comfortable.
“Together with IBM we can now demonstrate new possibilities for the fully connected vehicle,” Matschi elaborated.
The new technology presented at CES 2014 is not all Continental has been working on in recent months as it also showcased its ContiSeal and ContiSilent tyre technologies.
ContiSeal is a special viscous layer incorporated into the tyre that can instantly seal punctures.
The ContiSilent on the other hand has been created to add a new level of comfort to drivers and passengers.
Continental's new tyre technology can cut cabin noise by nine decibels.
The tyre features a coating that is bonded to the inside of the tread area after the tyre production process, creating a strong damping effect on the sound waves produced by a rolling tyre.
Audi is the first car manufacturer to fit the tyres on its RS 6 Avant and RS 7 Sportback models with ContiSilent tyres from the ContiSportContact 5P.
Posted by Danielle Barge