Gary Lineker is to front a new educational programme designed to help novice drivers learn to drive as safely as possible.
TheMatch of the Day host has launched the new Drive iQ education programme, which was created by a2om CIC and is aimed at helping would-be motorists learn the basics, before they get behind the wheel.
This new system has been created to curb the amount of young drivers damaging cars, tyres and worse still being injured or dying in serious road collisions.
According to figures cited by the firm, 37 per cent of all fatal road crashes in 2010 involved young drivers aged 16-29 with 2,374 killed or severely injured.
Speaking at the launch, Lineker explained that he was keen to take an active role in the launch of Drive iQ and hoped it would help educate, support and encourage young drivers from the age of 16.
“As a father with sons making their way out on to the road, I want to be sure they’re as prepared as they can be," he said.
"I would also encourage all parents to read the Parent Guide on the RoadSafe for Parents website to get an understanding of what is involved in the process."