Drivers are often warned about the importance of maintaining the correct tyre pressure on their vehicle, although it can be difficult to remember to inspect them regularly, especially when people are struggling with busy schedules.
That is why Goodyear has created its Air Maintenance Technology (AMT) system which takes the legwork out of checking a car's tyre pressure.
Not only does the technology alert a driver when the pressure gets too low, it will automatically fill the tyres with air so that they are at the correct PSI.
Time Magazine has now recognised the potential of the technology by naming it one of the Best Inventions of the Year 2012.
Readers of the publication were told how "an internal pressure regulator opens to allow air flow into a pumping tube, and as the wheel turns, the flattened part helps squeeze air from the tube through an inlet valve into the tyre".
Goodyear chief technical officer Jean-Claude Kihn said that the company was "honoured" to receive the award which "recognises the outstanding work of [its] engineers in Akron and Luxembourg, as well as our efforts to bring innovative new products to market".
He described AMT as a "kind of technological breakthrough" and said that "a tyre that can maintain its own inflation is something drivers have wanted for many years".
Anyone who would like to try the technology first hand will have to wait a while however, as AMT is still being developed by Goodyear.
In October 2012, AMT was recognised by Popular Mechanics as one of the Breakthrough Award winners.
Mr Kihn suggested that the technology could make a real difference to motorists as it "will enhance driving performance, while having a positive impact on the environment through improved fuel efficiency, reduced emissions and extended tyre life".
A recent survey conducted on behalf of Goodyear suggests that the majority of drivers could save money and benefit from AMT as many are forgetting, or not bothering, to check their tyres on a regular basis.
The poll of some 2,000 drivers revealed 70 per cent of motorists failed to check their tyre pressure at least once a month.
Marketing director of Goodyear Eddy Geerdink said that "the results from the survey show how much more work is needed to be done to better educate motorists on the importance of tyre maintenance".
The AA has been keen to highlight that incorrect tyre pressure can be potentially life-threatening as it can lead to "decreased grip and increased braking distances".
It was eager to remind motorists that tyre pressure may vary between the back and front tyres, so motorists should be aware that recommended levels may be different for both.
During the winter months, the AA states, it is especially important for customers to "pay particular attention to their tyre pressures" as wet, icy conditions can increase braking distances still further, which means even worse driving conditions.
So-called Tyre Pressure Monitoring Systems will become part of the MOT from January 2015, which means that all new cars will have to be fitted with the technology which alerts drivers when their tyre pressure has dropped to unacceptable levels.
Get your tyre pressure checked at ATS Euromaster
Posted by Danielle Barge