Hankook Tyres chief executive Seung Hwa Suh has promised the firm will look to provide the best compounds on the market in 2012, in a bid to compete with other manufacturers.
The comments come after Hankook Tyres revealed record sales of £3.7 billion in 2011 -equating to a year-on-year increase of 20.9 per cent in sales.
Much of this rise has come as a direct result of the firms increased popularity with drivers in Europe and the US, with sales rising 34 and 41 per cent respectively.
The firm‘s ultra high performance tyres were particularly popular, with European sales rising by 59 per cent over the last 12 months.
These compounds have won praise from drivers and experts alike, thanks to their environmentally friendly design that reduces both rolling resistance and fuel consumption for drivers.
Speaking about the results, Mr Suh said: "We were able to continue our unprecedented growth in 2011 by firmly placing our priorities to deliver utmost quality and technology in our products."
He added that the firm would "continue to provide the best products and services" for users in 2012.
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