Maxxis Tyres has extended its partnership with Liverpool FC until 2015.
The tyre manufacturer and the Premier League giants first began working with each other in 2009 and the partnership has reaped rewards for both parties over the three-year period.
Brand awareness of Maxxis Tyres among Liverpool fans has undoubtedly increased as LED advertising is displayed on match days to the Anfield faithful and TV viewers around the world.
A number of 'money can't buy' hospitality prizes have also been offered to supporters through the deal.
Derek McMartin from Maxxis Tyres said: "It's fantastic news that we've extended our partnership with Liverpool Football Club until 2015.
"We've built a strong relationship with the club and fans over the last three years, and we look forward to expanding our successful partnership over the coming seasons."
Maxxis Tyres, which distributes compounds to over 150 countries, will look to reach supporters in emerging markets as Liverpool FC continues to expand its reach to new territories around the world.
Posted by Danielle Barge