Michelin named most satisfying tyre brand in US

2nd November 2011

French tyre brand Michelin has been named the most satisfying tyre product in the US, it has been revealed.

Market research and product consulting firm AutoPacific conducted a survey of over 15,000 US car owners who purchased replacement tyres over the past twelve months to determine the best-performing products.

Of the 28 tyre brands analysed, Michelin was named the most satisfying tyre brand overall, followed by Italian tyre giant Pirelli.

Michelin topped three individual categories – passenger car tyres, light truck/sports utility vehicles (SUV) highway tyres and light truck/SUV all terrain tyres.

Meanwhile, Pirelli was named as the best provider of performance tyres in the US.

The Replacement Tyre Buyer Dynamics and Satisfaction Study used several criteria to determine the leading tyre brand, including safety, durability, price, traction, handling and mileage warranty.

Michelin is set to unveil its Primacy 3 car tyre, the successor to the Primacy HP model, across the European market in February 2012. 

Looking to buy new Michelin tyres? Head to ATS Euromaster's online shop for some great deals today.

Posted by Danielle Barge