Over 50% of fleet drivers fail to buy fuel-efficient tyres

9th May 2012

New research conducted by Goodyear Dunlop has revealed that over half of fleet operators are failing to purchase fuel efficient tyres for their vehicles.

A total of over 400 European fleet managers were surveyed late last year as part of the research, with respondents coming from the likes of Germany, France, Spain, Italy and the UK.

According to the study, just 40 per cent of operators admitted to purchasing fuel efficient tyres, with the remaining majority guilty of unnecessarily burning fuel and increasing operating costs.

Despite the disappointing up take of fuel-efficient tyres though, Goodyear Dunlop believe that new compound labeling regulations, set to be introduced later this year, could change that.

Speaking to Tyrepress, Goodyear Dunlop's marketing director of truck tyres, Boris Strevanovic, explained: "One reason why so many fleets have not been choosing fuel efficient tyres is that until now it has not always been clear exactly how tyres perform or compare."

"Tyre labels will ensure transparency for everyone,” he added.

The firm is currently developing a new range of commercial Goodyear tyres ahead of November's deadline for the introduction of compound labelling.

Looking to buy Goodyear tyres? Head to ATS Euromaster's online shop for some great deals today.

Posted by Danielle Barge