Peugeot is urging new car buyers to consider its 3008 Crossover with Grip Control ahead of the winter season, as snow conditions have become more severe in recent years.
The new system aims to complement winter tyres by ensuring the safety of motorists and comes as standards on the 3008 SR Crossover or an optional extra on the 3008 Sport and Exclusive HDi 112 and 150 models.
Grip Control is billed as an "intelligent traction control system" that improves the vehicle's grip on difficult surfaces including snow, mud, dirt and wet grass without the increased weight and emissions that come with 4×4 systems.
To show off its new system, Peugeot sent its two-wheel drive 3008 Crossover up the one-in-three steep ski slope at Snowdome in Tamworth, an indoor snow-covered ski slope.
Morgan Lecoupeur, marketing director at Peugeot UK, said: "This has been a terrific exercise to demonstrate just how effective the Peugeot 3008 Grip Control is in winter conditions.
"It offers an ideal compromise for buyers looking for 4×4 capabilities but without the associated penalties in fuel economy and higher CO2."
The focus on winter driving conditions comes ahead of the start of October's Tyre Safety Month, which aims to cut down on the number of road accidents occurring in the winter months.
Posted by Danielle Barge