Pirelli opens pop up P Zero clothing store in Harrods

18th March 2013

People who shop in the luxury department store Harrods over the next couple of weeks have the opportunity to check out Pirelli’s exclusive P Zero spring/summer clothing range.

This is because the well-known Italian tyre manufacturer has chosen the famous London store as the location for one of its pop up shops throughout March.

Since its launch in 2002, the Pirelli P Zero clothing range has gone from strength to strength, thanks in part to the firm’s assurance to only produce premium products.

The success of the collection was evident for all to see in 2011, when Pirelli opened its flagship P Zero store, entitled Pirelli Corsa Venezia, in Milan.

However, fans of the clothing range will not need to travel all the way to Italy over the next two weeks to see the latest offerings in the collection, with an area dedicated to the firm’s clothing and footwear now available to access on the fifth floor of Harrods.

Dominic Sandivasci, managing director of Pirelli UK, noted: “Pirelli has been synonymous with fashion for a number of years, with the first rubber garments carrying Pirelli branding appearing nearly a century ago.

“The P Zero fashion label showcases the style and design elements behind Pirelli’s core tyre business which targets the premium segment and, where fashion has a particular appeal.”

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Posted by Pirelli’s P Zero spring/summer clothing collection is currently being displayed inside luxury department store Harrods