Well-known tyre manufacturer Pirelli is to roll back the years in 2013, by being the sponsor of this year's prestigious Classic Marathon rally.
Tomas de Vargas Machuca, the joint managing director of the Historic Endurance Rallying Organisation (HERO), believes that the announcement is like "history is repeating itself".
This is because Pirelli was a main supporter of the Classic Marathon in its inaugural year of 1988, an occasion which Mr De Vargas Machuca hailed as being "the first event of its kind ever to be held".
Fast forward to the present day and the Classic Marathon is now a qualifying round of the 2013 HERO Cup in association with EFG International. Competitors begin the event in Ypres, Belgium, before working their way through to Italy's Cortina d'Ampezzo.
Paul Hembery, global head of motorsport at Pirelli, acknowledged: "The Classic Marathon is one of the most famous classic car events held anywhere in the world and it gives us great pleasure to be supporting the event once again."
The 25th annual Classic Marathon takes place between June 15th and 21st 2013.
Check out ATS Euromaster for a wide range of Pirelli tyres.
Posted by Danielle Barge