Well-known tyre maker Pirelli has expanded its reach in the motorsport scene, by being named a new sponsor of Porsche Club Great Britain.
The minimum three-year deal will see the Italian manufacturer become the official tyre supplier to the promising Porsche Club Championship, in which drivers step behind the wheel of production-based Porsches and compete in a 16-race series.
However, this is only the tip of the iceberg for Pirelli's involvement with Porsche Club Great Britain, with the tyre maker also making their presence felt at a number of the outfit's other popular events.
This will be capped off at Porsche Club Great Britain's national event at the Silverstone Classic Festival, which this year takes place between July 26th and 28th.
Pirelli is also to join the club at the famous Goodwood Festival of Speed in July and the Birmingham NEC's Classic Motor Show in November.
Matthew Corby, the operations manager at Pirelli UK Tyre Motorsport, stated: "Our new partnership with Porsche is fantastic news for the company. Pirelli has a strong track record of working with Porsche and the new partnership is a perfect opportunity to officially reaffirm our association with such a prestigious marquee."
Porsche Club Great Britain Motorsport's chairman, Brendan Daly, added that those at the outfit "look forward to a mutually advantageous partnership with such a renowned company" as Pirelli in the years ahead.
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Posted by Danielle Barge