Italian firm Pirelli has unveiled a brand new street tyre inspired by its collaboration with Formula One (F1).
Having become the sole tyre supplier for F1 last year, Pirelli is leveraging the technology, materials and processes used for the sport to help develop more advance mass-market tyres.
The new P Zero Silver tyre, which was introduced at the recent Specialty Equipment Market Association Show in Las Vegas, is an ultra-high-performance tyre designed specifically for premium sport sedan and coupe drivers requiring extended durability.
A spokesperson for Pirelli said: "It is a sporty enthusiast tyre that offers great road feel and superior performance along with Pirelli safety features such as excellent wet braking and anti-aquaplaning performance."
All the compounds used in Pirelli's latest tyre are also free of aromatic oils in a bid to make the product more sustainable.
The P Zero Silver will be on sale from early 2012, with consumers able to choose from eight sizes for 19 inch and 20 inch rim diameters.
Looking to buy new Pirelli tyres? Head to ATS Euromaster's online shop for some great deals today.
Posted by Danielle Barge