New research reveals importance of seasonal tyres

15th May 2013

Research conducted by ATS Euromaster has revealed that last month was the coldest March in four decades. Additionally, the past winter was one of the coldest on record. Temperatures fell below seven degrees Celsius during rush hour on 173 days between October and March. At seven degrees Celsius, rubber in summer tyres becomes hard and less elastic, comprising manoeuvrability and driver control.

The statistics recorded weather conditions between 7am to 9am and 4pm to 6pm (identified as prime commuting hours) in ten major cities in the UK. Snow cover was reported in at least one of those locations on 44 separate days throughout the six month timeframe. Approximately 95 per cent of the season was cold enough to require the use of seasonal tyres.

ATS Euromaster’s research draws awareness to the importance of cold weather tyres, driver safety and adequate preparation for adverse weather. One of the most effective ways to enhance security behind the wheel is through a simple switch of tyres. Seasonal tyres offer enhanced handling, grip and braking ability, tailored to suit weather conditions. Each and every one of those things is crucial for drivers faced with difficult driving conditions presented by slush and snow-covered roads.

Group sales director, Peter Fairlie, said: “The UK faced one of the coldest winters in recent years and driving conditions have been treacherous for many motorists travelling on roads covered in ice and snow. In fact, the UK only experienced nine days out of the whole six month period where cold weather tyres wouldn’t have made driving safer in at least one of the ten major cities we studied.”

As a result of harsh conditions, uptake of cold weather tyres has grown among fleets and customers alike. Mr Fairlie said: “A lot of customers were sceptical about changing tyres at first, but the frequency with which we are having harsh winters reinforces the safety and mobility benefits, and explains why take-up is rising every year.”

In winter 2012 to 2013, ATS Euromaster ordered over £10 million worth of seasonal tyres, representing an increase of 60 per cent from the year before.

Need to swap out your tyres? Trust ATS Euromaster to supply you with the best products available.

Posted by Danielle Barge