Young people in the UK are worryingly more concerned about how they look when they're out and about on the roads rather than their own safety, according to the results of a new study released this week by a leading road safety charity.
When the time comes to buy a car, safety organisation Brake discovered, only 37 per cent of those aged between 17 and 24 are worried about how safe their new vehicle will be, with most more concerned about how it looks and what their car will say about them.
In addition, many see the most important aspects of buying a car as the gadgets and extras that come with it. They place more importance on infotainment systems, such as stereos and mobile phone capabilities than important things pertaining to safety such as anti-lock braking systems, airbags, traction control and crumple zones.
Some 17 per cent said that the entertainment system built into a car was the number one factor they considered when they were looking to buy a new vehicle.
Brake also went on to say that as well as caring more about image and entertainment, many young drivers have a real lack of understanding about industry safety standards and how it can affect them. An example of this is that only some 23 per cent of those surveyed had any idea what the Euro NCAP five-star safety rating was.
Julie Townsend, deputy chief executive, Brake, said: "Vehicle safety technology has come on leaps and bounds, and a large part of the casualty reductions we have seen in recent decades are likely to be attributable to this. It is important that all drivers take advantage of these advances as much as possible, to protect both themselves and the people around them on foot and bike.
"When choosing a vehicle to drive on public roads, safety should always be the number one consideration. However, any vehicle is ultimately only ever as safe as the person driving it, and choosing the safest possible vehicle still needs to be combined with legal, considerate driving."
Posted by Danielle Barge