Adidas has teamed up with Continental Tyres to develop a unique high-end trail running shoe that utilises the compound's well known grip system.
The new shoe utilises Continental's famous Traction Compound technology in the sole of the footwear, which traditionally creates better grip on wet and dry roads.
In this instance, it will help drivers to combat cold, wet or even icy conditions when running, all courtesy of the unique Continental design.
The tyre-inspired soles will feature on the new Adidas Supernova Riot 3 trail shoe along with the Adistar Ride 3, which will be made available for males and females.
Described as the ultimate trainer for the urban individual, Continental's expert for rubber processing and process optimisation Dr Fabian Dettmer was full of praise for the design.
"We are delighted that with our rubber expertise we can help Adidas substantially improve grip on its running shoes on both wet and dry surfaces," he said.
Dr Fabian also noted that the new collaboration could have far reaching effects for the development of both tyres and trainers.
"Who knows what new fields of application this may open up for us in the near future?" he added.
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Posted by Danielle Barge