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For over a century the history of Pirelli has been the history of the car. A history built on high performance tyres, in which Pirelli is a world leader in both original equipment and the aftermarket. Drawing on its technological expertise, Pirelli has consolidated working relationships with the world's leading car and motorcycle manufacturers.
Within the tyre market, Pirelli focuses on the high-end segments characterised by elevated technological content and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres. Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.