Proven national expertise at a price that’s right

“We operate in a highly competitive industry – great deals are what attract the customer to us, but great service is what keeps them coming back. As a result, maximising fleet uptime for every customer is a key area of focus. In order to achieve this we need a tyre and fast-fit supplier that can provide a rapid, efficient and cost-effective service nationwide.

Cost is a big consideration when selecting suppliers, especially for such fundamental items as tyres, brakes and batteries. However it’s no good securing a great deal on fast-fit items if the product isn’t actually available at the precise moment a customer needs it. Similarly, good pricing needs to be matched with access to a network offering prompt fitting at a location that is convenient to our customer base.

ATS Euromaster supplies us with exactly this, leaving us free to get on with the business of leasing vehicles. We can even reassure our commercial vehicle customers that in the event of a tyre-failure at the roadside, they have instant access to the country’s largest mobile tyre fitting fleet – 24/7.

We offer our customers a flexible fleet package that is uniquely tailored and comes with the promise that no matter where they are in the UK, an approved service outlet will be just around the corner. The combination of ATS Euromaster’s 370-strong centre network and nearly 1,000 mobile service vans ticks this box nicely.”

David Rodger, Fleet Support Manager
Reflex Vehicle Solutions
 

Stockton-on-Tees-based Reflex Vehicle Solutions provides flexible rental products for a large number of blue chip companies, such as logistics giant DHL, along with many public sector organisations. The company’s 5,500 strong fleet is made up of a mix of 70 per cent light commercial vehicles and 30 per cent cars. Customers can opt to lease vehicles built to their own specifications and liveried with their own branding, without having to commit to a long-term contract. This service is designed to allow customers full operational freedom, leaving them the flexibility to react rapidly to any changes in the marketplace and the economy.
 

Business Requirement

Reflex Vehicle Solutions needs a supplier that can provide a broad scope of fast-fit expertise for both cars and light commercials, utilising a mix of local centres and mobile solutions to keep its customers on the move. Services include the provision of tyres, brakes, batteries, exhausts and MOTs.

Given the size of fleet and the large numbers of its customers requiring these services each day, expenditure must be closely managed. The provision of a detailed spend-trend analysis covering all aspects of fast-fit service work carried out across the fleet is essential.

Also key to the contract is a supplier which can provide:

• Complete nationwide coverage, for maximum customer convenience
• Emergency roadside assistance for light commercial vehicles
• Excellent parts availability to minimise fleet downtime
• Local MOT testing
• Professional account management
   

ATS Euromaster’s Approach

By combining the strength of ATS Euromaster’s national network with its impressive mobile resource – the largest of its type in the UK – Reflex benefits from unrivalled fast-fit support.

The ATS Euromaster network is built to support light commercial vehicles, with over 98 per cent of centres able to accommodate even the largest high-roof panel van on the market. This unique strength helps to differentiate ATS Euromaster from other national fast-fit chains, the majority of which are designed primarily to support the car market. It ensures the company is best-positioned to support such a key player in the van leasing market.
 

ATS Euromaster’s Solution

ATS Euromaster has provided tyre repair and maintenance solutions to Reflex Vehicle Solutions since the business began in 2004. Today, the company’s requirements have grown tremendously, along with its fleet, and in October 2010 Reflex’s transactional agreement with ATS Euromaster was replaced with a fully managed contract.

This has enabled the customer to hand over complete responsibility for tyre repair and maintenance, along with the supply and fitment of brakes, batteries and exhausts, for its customers, to ATS Euromaster. All Reflex customers calling to authorise these services are automatically routed to ATS Euromaster’s customer service centre in Birmingham, which operates on a 24/7 basis. ATS Euromaster staff then arrange for the fast and efficient provision of whatever service is required.

Invoicing is carried out on a daily basis, providing Reflex with a comprehensive and up-to-date picture of outgoing costs, thus enabling them to effectively monitor all aspects of fast-fit expenditure.