Riken Tyres
Reasons to choose Riken:
- A brand distributed selectively throughout several geographic zones including Europe.
- A brand present on the Passenger Car, Van and Trucks tyre market.
- Products that combine aesthetics and modernity at an attractive price.
- Riken Gomu Industry was established in Japan in 1917. The company initially worked in the field of physical science and chemical research.
- It later diversified into the tyre industry, using the name RIKEN as an abbreviation for its company name.
- From 1979 onwards, "RIKEN" tyre exports to the United States, and then Europe, turned the company name into a fully-fledged tyre brand, registered in 1992 by the company now known as Michelin Okamoto Tire Corporation. The US-style pronunciation of "RIKEN" was adopted at that time.
