Our History

Our History

Established in 1965, ATS Euromaster is a nationwide tyre retailer and comprehensive tyre service provider with over 50 years of experience and a network of 250 Service Centres across the UK.

We are your first choice for tyres, whether you're looking for car tyres, van or 4x4 tyres, we pride ourselves on offering straightforward, reliable advice as well as competitive prices and a fast, professional service. We stock and supply a range of leading tyre brands including Michelin, Pirelli, Goodyear, Dunlop, Avon, Kleber and BFGoodrich.

We are your first choice for fast-fit services, offering a comprehensive range of fast-fit products and services including MOT testing, wheel alignment, batteries, brakes, shock absorbers, exhausts and oil. Our qualified technicians will be able to offer you the best advice for you and your vehicle.

Helping businesses locally, regionally and nationally across the UK Since 1965, ATS Euromaster has been writing and rewriting the book on every aspect of professional tyre management, providing invaluable support to fleets of all shapes and sizes. Quite simply, tyres need experts and we specialise in working with customers to save them money. Our expertise means we fit fewer tyres to your vehicles, whilst reducing your fuel bills through best practice tyre management. Not only will we improve your bottom line but we can also help reduce your carbon footprint.

Our core skill in supplying tailored tyre management solutions has earned us a long list of clients ranging from some of the most respected private and public sector fleets in the country through to local business owners.

Customers benefit from access to our in-house expertise and a whole suite of innovative services, supported by a customer service centre in Birmingham and more than 250 fast-fit centres across the UK. A 1,000-strong fleet of support vans also enables us to offer mobile tyre fitting, backed-up by a unique 24/7 rapid response service for tyre related commercial vehicle breakdowns at the roadside. Our commitment to keeping our customers on the move means that we respond to over 96,000 call-outs a year.

What's more, as part of the Euromaster Group, our support extends beyond the UK across 17 European countries with a combined total of 2,460 centres.