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MICHELIN E PRIMACY 185/60 R15 tyre
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MICHELIN E PRIMACY 185/60 R15 tyre
MICHELIN

E PRIMACY

£90.99
Fully fitted price per tyre
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Reduce your carbon footprint and save money with MICHELIN e.PRIMACY[1][3][4][5] . This energy saving tyre delivers the lowest fuel consumption and CO2 emissions[3][4] in its category[2], and boasts an extended electric vehicle battery range[2][4]. A safety orientated tread ensures wet braking performance made to last[6][7], while maximised road contact delivers longer treadlife for longevity[8]. Made in Europe, MICHELIN e.PRIMACY is the first Carbon neutral MICHELIN tyre at the time of purchase[1].



Fuel saving[3][5] tyre for eco-responsible driving.
Reduce fuel costs with the MICHELIN e.PRIMACY tyre, saving up to £72*, and cut your CO2 emissions by up to 174kg throughout the tyre's life[3][5]. Embrace eco-responsible driving[9] with the lowest rolling resistance of its category[2][3].

Relaxed, stress-free electric journey
Fit MICHELIN e.PRIMACY and increase the battery range of your electric vehicle by approximately 7% compared to the average of its competitors [2][4], about 18 additional miles across a 250 miles estimated EV vehicle range. The EnergyAirShield Compound lowers energy dissipation and the CoolRunning Sidewall absorbs less energy during flexion to ensure efficient, stress-free driving.

High standard of safety, from the first mile to the last[6][7]
Drive with confidence on wet days with MICHELIN e.PRIMACY, a tyre designed for lasting safety[6][7]. Even after 30,000 kilometres (18,600 miles) of use, braking distance stays below the legal homologation level for a new tyre[7]. With a U-shape groove for high levels of water evacuation from the first to the last mile, this long-lasting tyre will keep you and your family safe on the road.

Excellent longevity[8]
For long treadlife[8] without compromising performance, choose the MICHELIN e.PRIMACY tyre. Enjoy excellent mileage thanks to MaxTouch Construction, which maximises road contact to evenly distribute the forces of acceleration, braking and cornering. Drive for kilometres with a tyre that lasts[8].



(1) First CO2-neutral tyre at the time of purchase. Michelin has cut C02 emissions from its industrial sites by 25% since 2010 and aims at their carbon neutrality by 2050. Michelin is engaged in funding projects designed to absorb or avoid C02 emissions and draws upon the carbon credits stemming from these projects up to the level of residual emissions linked to the production of e-Primacy tyres (from extraction of the raw materials to delivery of the tyres to the customer). (Cf. Livelihoods Carbon Fund). Cf. https://www.michelin.com/en/sustainable-development-mobility/environment/

(2) MICHELIN e.Primacy category of tyres is defined as one of the Premium summer tyres such as CONTINENTAL, GOODYEAR,BRIDGESTONE, PIRELLI, DUNLOP brands, and which are not dedicated to Original Equipment application (i.e not designed to achieve car manufacturers specific targets) but tyres that can be purchased from retailers.

(3) Rolling Resistance tests conducted on machine by Applus Idiada on Michelin's request, June (on new) & August (on 2mm buffed) 2020, on dimension 205/55 R16 91V, comparing MICHELIN e.PRIMACY versus MICHELIN PRIMACY 4, BRIDGESTONE TURANZA, CONTINENTAL ECOCONTACT 6, CONTINENTAL PREMIUM CONTACT 6, DUNLOP BLURESPONSE, GOODYEAR EFFICIENT GRIP 2, PIRELLI CINTURATO P7 BLUE and PIRELLI CINTURATO P7. Eco-responsible driving depends notably on driving habits, road conditions, vehicle characteristics, tyre condition and inflation pressure.

(4) When new, MICHELIN e·Primacy  generates 2kg/t on average Rolling Resistance less than competitors, equivalent to a fuel consumption reduction of up to 0.21l/100km and an equivalent reduction in C02 emissions of up to 5g  for a VW Golf 7 1.5 TSI, or an equivalent gain of up to 7% in battery range for a VW e.Golf.

(5) During usage, MICHELIN e-Primacy generates 1.5kg/t on average Rolling Resistance less than competitors, gain is equivalent of up to 80€/£72* savings on fuel. This gain is equivalent  of up to 174kg of C02 saved. Usage gains are estimated on the average of new and buffed 2mm data to take into account real life time performance -All gains are estimated on a base of 35,000km and a fuel price of 1.46€/L (https://ec.europa.eu/energy/data-analysis/weekly-oil-bulletin_en 6/1/2020 weighted on the top 10 countries for motor vehicle movements on national and foreign territory - https://ec.europa.eu/eurostat/web/transport/data/database). Actual fuel and cost savings may vary depending notably on driving habits, road conditions, vehicle characteristics, tyre condition and inflation pressure. *Euros converted to £ sterling equivalent on 9th November 2020 at exchange rate £ v  € = 0.90224  ecb.europa.eu

(6)  MICHELIN e.Primacy is rated «A-B» (Majority B) on the Wet Grip Item of the European labelling scale.

(7) New and Worn (worn means worn on machine (buffed) to the depth of Tread Wear Indicator according to European regulation for Tread wear indicator ECE R30r03f), on 205/55 R16 91V. MICHELIN e.Primacy, is above the R117 European regulation wet grip threshold.

(8) Longevity test conducted by DEKRA TEST CENTRE, on Michelin's request, June-July 2020, on dimension 205/55  R16 91V on VW Golf 7 comparing MICHELIN ePrimacy (100%) versus MICHELIN Primacy 4 (102.1%)  ; Longevity test run in average real usage (D50) with 14,460 km run and extrapolated longevity at 1.6mm. Test winner ADAC Summer 2020 235/55 R17 test performed by ADAC on a Ford Kuga in 2020. This test was performed in 235/55 R17. Michelin Primacy 4 is the best of 12 tested tyres according to tested properties (wet, dry, noise, wear, fuel consumption). Michelin Primacy 4 is test winner with the following comments : "Very balanced with top marks in the wet, excellent low wear, very good in the dry" - Ranked 1.0 in Wear 

(9) Eco-responsible driving depends notably on driving habits, vehicle or tyre pressure.