The Michelin Primacy 5 has been designed with safety(1,2) and longevity(3) in mind, so you can stay safe on the road and drive with confidence every day.
Premium Tyres
We stock some of the best premium tyres from brands such as Michelin, Goodyear, Pirelli and Continental. Premium tyres provide that extra quality to ensure that your car handles and performs at its best. If you rack up a lot of miles each year or regularly drive on the motorway, then premium car tyres are for you.
All our premium tyres are available to buy online and can be fitted at a date and time that suits you across our network of over 150 centres. Simply search for your tyres and book an appointment online at a centre near you.
Find tyres by reg
Find tyres by size
205
/
55
R16
Popular patterns
Browse our premium tyre selection, featuring trusted brands known for their safety, ride comfort and long-lasting performance.
Drive with confidence in all seasons with the MICHELIN Cross Climate 3, helping you enjoy longer lasting safety(1)(3) and energy efficiency with MICHELIN Energy Efficiency Technologies
The Goodyear EfficientGrip Performance 2 is a summer tyre designed for passenger vehicles.
With its tailor-made pattern, asymmetric rib and sipe geometry, the ContiEcoContact™ 6 always keeps you in control whatever the conditions.
The Pirelli P Zero is a high performance summer tyre desgned for cars and SUVs
The Bridgestone Turanza T005 tyre satisfies motorists’ needs by providing effective braking in the rain, better fuel consumption and optimised mileage.
Why choose premium tyres?
Enhanced performance and safety
Premium tyres are engineered to deliver precise, reliable handling and shorter braking distances in all conditions. They use advanced tread designs and high-grade materials to improve stability and maximise safety, whatever speed you're driving at.
Built for demanding driving conditions
Premium tyres are designed for drivers who clock up thousands of miles or regularly drive at higher speeds on the motorway. They offer better control in wet and dry conditions, so that you can remain confident when performing sudden manoeuvres or driving in poor weather.
Longevity and efficiency
High-quality compounds make premium tyres more resistant to wear, meaning they last longer and perform consistently over time. Many also improve fuel efficiency and reduce road noise to make them a smart long-term investment.
Leading premium tyre brands we stock
At ATS Euromaster, we work with trusted brands to ensure you get the performance, safety and reliability you expect.
- Michelin – Known for innovation and all-year-round performance, including the CrossClimate range.
- Goodyear – Offers tyres with advanced wet-weather grip and fuel-efficient technology.
- Pirelli – Focuses on high-performance handling and stability, ideal for sports and premium cars.
- Continental – Recognised for short braking distances and strong wet grip.
- Bridgestone – Offers durable designs and options for electric and hybrid vehicles.
- Dunlop – Combines responsive handling with comfort for long journeys.
Long-term value of premium tyres
When you look at the total cost over a tyre’s lifespan, premium options offer better value. As the tread is more wear-resistant, the tyres need to be replaced less often. Furthermore, they can often improve fuel efficiency to reduce running costs even further. Premium tyres often maintain performance over more miles, which means that your car stays safer for longer too.
For drivers covering a lot of miles, this can mean fewer visits to the fitting centre and less time without your car. Over three to five years, these savings can significantly offset the initial price difference between premium and budget tyres.
Premium tyres in all seasons
Premium tyres are designed to perform reliably all year, combining safe braking, stable handling and good grip in dry, wet or even light snowy conditions. Today’s leading all-season models, like the Michelin CrossClimate 3, Goodyear Vector 4Seasons Gen-3 or Continental AllSeasonContact, blend winter and summer technologies to suit varied driving conditions. Other options, such as the Yokohama BluEarth-4S AW21 and Dunlop All Season 2, prioritise long-lasting tread life and safe control across changing weather.
Choosing the right premium tyre depends on your local climate and driving style, but all these models deliver quality you can count on throughout the seasons.
FAQs – Premium tyres
For many drivers, yes. Premium tyres are built with advanced materials and technology that improve safety and handling, not to mention ride comfort. They tend to last longer and perform better in challenging conditions, which can make them more cost-effective over time.
Many premium tyres are designed for low rolling resistance, which can help reduce fuel consumption. Their higher-grade materials and tread designs also resist wear more effectively, so they often last longer than budget alternatives when properly maintained.
It’s not recommended. Mixing tyres with different performance levels can affect handling, braking and stability. For the best and safest results, fit the same type and brand across each axle, ideally all four wheels.
Yes. Premium tyres can handle the extra weight and torque of electric and hybrid vehicles, offering low rolling resistance for better range and quiet operation for a smoother drive. Many brands now offer EV-specific premium tyres for optimal performance.