The Michelin Primacy 5 has been designed with safety(1,2) and longevity(3) in mind, so you can stay safe on the road and drive with confidence every day.
Premium Tyres
We stock some of the best premium tyres from brands such as Michelin, Goodyear, Pirelli and Continental. Premium tyres provide that extra quality to ensure that your car handles and performs at its best. If you rack up a lot of miles each year or regularly drive on the motorway, then premium car tyres are for you.
All our premium tyres are available to buy online and can be fitted at a date and time that suits you across our network of over 150 centres. Simply search for your tyres and book an appointment online at a centre near you.
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Browse our premium tyre selection, featuring trusted brands known for their safety, ride comfort and long-lasting performance.
Drive with confidence in all seasons with the MICHELIN Cross Climate 3, helping you enjoy longer lasting safety(1)(3) and energy efficiency with MICHELIN Energy Efficiency Technologies
The Goodyear EfficientGrip Performance 2 is a summer tyre designed for passenger vehicles.
With its tailor-made pattern, asymmetric rib and sipe geometry, the ContiEcoContact™ 6 always keeps you in control whatever the conditions.
The Pirelli P Zero is a high performance summer tyre desgned for cars and SUVs
The Bridgestone Turanza T005 tyre satisfies motorists’ needs by providing effective braking in the rain, better fuel consumption and optimised mileage.
ATS Euromaster stock a wide range of premium tyres at fantastic prices including:
All tyre prices include fitting, valve, balance and disposal of old tyres.
Premium tyres go the extra mile to ensure that your car handles and performs at its best. Premium car tyre brands often test the tyres in the most stringent conditions and integrate the best technology, engineering and material to develop tyres to provide the best driving experience and performance. Premium car tyres are produced from high grade material to ensure that they are more resistant to wear and tear to last longer and provide optimum safety. In addition to the material and tyre testing, premium tyres often provide improved wet grip, fuel efficiency and lower noise levels when compared to cheaper tyres.
If you have a high annual mileage, travel on motorways or at high speed regularly, then premium tyres are for you. These tyres are designed for demanding driving styles and are better at withstanding rougher terrain. Most importantly, they are designed to make safety paramount. Your tyres are the only thing between your car and the road, if you need to make an emergency stop or manoeuvre quickly then they are ideal for gripping the roads surface.
If you want your tyres to withstand varying weather conditions and have the best performance, then premium tyres are the best choice. Popular premium tyres include the Michelin Pilot Sport 4, Michelin CrossClimate 2, Pirelli P Zero, Continental Premium Contact and the Dunlop SP Sport.
FAQs – Premium tyres
For many drivers, yes. Premium tyres are built with advanced materials and technology that improve safety and handling, not to mention ride comfort. They tend to last longer and perform better in challenging conditions, which can make them more cost-effective over time.
Many premium tyres are designed for low rolling resistance, which can help reduce fuel consumption. Their higher-grade materials and tread designs also resist wear more effectively, so they often last longer than budget alternatives when properly maintained.
It’s not recommended. Mixing tyres with different performance levels can affect handling, braking and stability. For the best and safest results, fit the same type and brand across each axle, ideally all four wheels.
Yes. Premium tyres can handle the extra weight and torque of electric and hybrid vehicles, offering low rolling resistance for better range and quiet operation for a smoother drive. Many brands now offer EV-specific premium tyres for optimal performance.